The Seminars - In More Detail

The seminar days are high intensity and very enjoyable with expert guidance and motivational presentations from Susie. They include creative workshop sessions, refreshment breaks and the opportunity to network and share ideas over lunch.

SEMINAR ONE: Establishing The Game Plan

After an introduction to the years programme, this inspirational and revealing seminar will explore your potential and explain in a clear and understandable way how to;

identify your personal dreams
define the vision and mission for your business to fulfil your goals
outline the business plan
create a personal and business financial budget plan and understand the numbers
to monitor and measure the business
set targets and time frames
prioritise and increase personal efficiency
use time management tools
make change a positive experience

SEMINAR TWO: Marketing For Business Growth

The Marketing mix - this exciting and innovative seminar with creative workshop sessions will help you understand and define the marketing spectrum.

research and development
market segmentation
understand branding
differentiation and USPs
SWOT analysis
competitor surveys and structuring pricing
creating an innovative annual marketing strategy
how to reward regular clients and win new business
advertising and PR
e-commerce
monitoring and measuring initiatives for success

SEMINAR THREE: Building A Business That Works!

This seminar is all about defining your own unique way of doing business, developing a way of working that delivers consistency and excellence.

orchestrating and systemising the business processes
develop clear and simple operations and client care standards
building strong relationships with clients through effective and thoughtful service systems
first impressions, consultation techniques, treatment delivery skills, and retail/home care recommendation skills
look at your business through your client¹s eyes - mystery shopping explained
how you and your team can create a special experience for everyone in your business

SEMINAR FOUR: Looking After Your People

Business plans and strategies don¹t deliver results people do! This high intensity seminar reveals how to build a great support team. What works what doesn’t.

recruitment, selection, job descriptions, salary structures and incentives
selection criteria, pre-screening telephone checklists, the interview process, criteria based interviewing skills
the offer process, guidelines for contracts of employment and handbooks
induction, basic and advanced training
motivational appraisal skills
how to create and inspire a happy team of people
the workbook sets out initiatives and templates to use immediately in your business

SEMINAR FIVE: Strategic Business Management

Whether you are the owner or manager of your business or both, the process of management is vital to your success. This information packed seminar concentrates on the management role.

contemporary management styles
the need for strategic thinking
preparation and planning
setting objectives and problem solving
the psychology of communication
professional presentation skills
hosting motivational team meetings
managing conflict and complaints
daily operational and reception management skills
prioritising and decision making under pressure and maintaining the equilibrium of the working day

SEMINAR SIX: Leading The Future Vision

Natural born leaders¹ are rare. Research shows that leadership skills can be identified and developed. This seminar looks at the skills needed to make things happen, to put your stamp on the future, it includes.

self analysis questionnaires
self appraisal and an image review
your personal impact and communication styles
how to get 'buy in' from your team
taking the boss element out and the value of coaching and mentoring
how to involve and energise those who you lead, set directions and build values, influence change and the human touch
the day is filled with practice sessions and feedback with a thought provoking workbook to take away to help you build a frame work to plan a successful strategy for the continued future development of your business

At the end of each seminar members are given a unique fast track workbook which will facilitate the use of the knowledge and business strategies acquired. These workbooks are crucial support tools for members to enable them to make positive changes in their business between seminars and successfully achieve their target goals by the end of the year.